Scope

Search engines have grown to be the primary traffic driver for all website owners – you ignore the power of search engines at your peril.

Consequently the management of these for your own best benefits is becoming the modern day “holy grail”. It is therefore no wonder that a large part of any companies budget spend on e-marketing is geared towards “search engine advertising” and “search engine optimisation”.

Our search engine advertising program begins with a simple presentation to your company on the market players, what programs they offer, explanations on the pros & cons and the real costs. Once we have discussed and agreed on the program we provide an experienced business expert to help you set it all up.

The major player in search engine advertising is Google – we will help you setup your own Google Adwords program. Google Adwords is a self-service advertising platform from Google. We analyse your current Google ranking and the keywords used by other players in your industry. We set up your own personal Google Adwords account including the spending limitations set out by you.

In our search engine optimisation program we optimise your existing website for a high ranking in search engines. This is done via both technical and content-adaptations either independently or together with your current web agency.

Once set up, weekly reporting and fine-tuning of the Adwords program is provided to your management. We recommend that you run this program for a minimum of three (3) months and then evaluate the results before you commit to running the program long term.