Over the past years many companies have invested heavily in their websites and content management systems (CMS). The general practice has been to develop a completely new version of their website every three to five years, often changing the underlying CMS tool.

This practice has often been referred to as the “big bang” approach as it requires major changes, large budgets and is often a step into the unknown

However, more and more companies are beginning to realise that a website is a recurring investment and that building a new site is just the start of a project that requires constant fine-tuning, re-appraisal and planning – not just to keep in-line with changing corporate strategy and market conditions but also to keep up to date with new technologies. These new technologies help companies to present their sites better, make them more productive by driving more traffic to them as well as allowing them to better understand who visits and how often.

The technology and the requirements of managing a website have also changed considerably – gone are the days when the job could be done on a part-time basis or by someone without web-mastering technical skills – websites have become too complex and too strategic for them not to be managed by trained professionals.